Reading Football Club is delighted to have kicked off its 3-year partnership with Carabao, which will see the South-East Asian energy drink, launched in the UK in 2016, become the Principal Partner of the Royals.
In a world where we lead increasingly busy and fast-paced lifestyles, Carabao is on a mission to broaden the appeal of energy drinks, offering a great tasting drink that delivers an energy boost to help people rise to life’s daily challenges.
Carabao branding will adorn the Reading FC home and away shirts for the next three seasons. Carabao will also be the shirt sponsor for the Reading FC Under-23s and Women’s team, as well as featuring on all the club’s training wear until the end of the 2018/19 campaign.
Thai Airways, based in Bangkok, are the flag carrier airline of Thailand. Flying to 78 destinations connecting 35 different countries, Thai Airways has one of the largest passenger operations in Europe, boasting a fleet of more than 80 aircraft in total.
An internationally renowned brand, Thai Airways are currently also enjoying a sponsorship agreement with Thai Premier League side Bangkok United - but this is the airline's first shirt sponsorship deal and its debut partnership in English football.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories.
In line with PUMA’s mission to be the Fastest Sports Brand in the World, PUMA’s Teamsport business focuses on regaining credibility in sports performance, in particular through football. Our football strategy is designed to optimize a portfolio of globally relevant assets on both a club and international federation.
PUMA are Reading FC’s Kit Supplier.
Fresh, quality food is at the heart of what Waitrose do. They want to know where their food comes from, how it’s been produced and what it contains. It all starts with long-term relationships with their farmers and suppliers, and continues with their beliefs in championing British produce, supporting responsible sourcing, treating people fairly and treading lightly on the environment. This is the Waitrose Way.
This agreement with Waitrose sees the continuation of our partnership into an ninth season and, as part of this, the Waitrose name is displayed on the back of our 2016/17 home shirt.
The European Food Public Company Limited, Thailand’s leading food manufacturer, produces quality snacks designed with consumers in mind, with a focus on high-tech manufacturing and product quality at the forefront of everything they do.
The logo for one of their brands, Euro Cake, appears on the team’s 2016/17 away shirt.
Select Car Leasing are one of the UK’s leading independent vehicle leasing and contract hire specialists, working alongside four of the most prominent UK finance companies and a nationwide network of dealerships to secure some of the most competitive car and van leasing rates in the country.
Supplying all makes and models, they offer free UK delivery and have a strong focus on customer service.
Science in Sport
Official Sports Nutrition Partner
Science in Sport plc is a leading sports nutrition company which develops, manufactures and markets sports nutrition products for professional athletes and sports enthusiasts. The SiS core product ranges includes: SiS GO, comprising energy powders, isotonic gels, energy bars and hydration tablets, SiS REGO, including protein-based recovery powders and SiS Protein, products specifically designed to contribute to athletes’ lean muscle mass growth and maintenance. SiS products are sold in a range of retail channels, including specialist sport retailers, major grocers, high street retailers and e-commerce websites.
Heineken is the UK’s leading cider and beer producer and the name behind iconic drinks brands such as Strongbow, Bulmers, Heineken®, Amstel, Kronenbourg 1664 and Desperados, together with a full range of speciality brands.
More than 90% of our beer sold in the UK is brewed in the UK and we are a major supporter of British agriculture, sourcing 100% of our malt and barley for our UK brewed beer from UK farms and maltsters. Around 30% of all UK apples are used to produce our ciders.
West Berkshire Brewery is known for their award-winning range of traditional cask ales and bottled beers having won more than 40 awards since they struck their first brew in 1995!
Their reputation is built on the quality of their product and the service that they offer to customers.
Be Wiser Insurance is an independent Insurance Broker regulated and approved by the FCA. They are one of the fastest growing personal lines brokers in the UK.