Royals captain Jobi McAnuff says the players remain totally focused on the job in hand ahead of Saturday's Premier League clash against Everton.
Jobi reaffirmed that Reading is an excellent club to be involved in as Brian McDermott's men aim to prove the doubters wrong this season.
"We're here now and we can only affect what we can do," said McAnuff. "We can't be too worried about anything that's said in the press.
"If you start to do that then you lose focus about what we're trying to do. I'm a big believer in focusing on what you've got to do today.
"It's a great club to be at - it's important not to lose sight of that. We've got a great set of lads and a great set of staff and we all enjoy coming into work every day."
The Toffees will arrive at the Madejski Stadium this weekend - a club that, as the skipper pointed out, are on a fantastic run of form. Regarded as an astutely successful club, Jobi saw the parallels between Reading and Everton.
"I guess that you can draw similarities from over the years. They've never been a club that's gone out and spent money on six or seven players - they bring value to the club and so do we.
"David Moyes has done a great job there and he keeps producing the good as they are still performing well. There's a great continuity to the club, and the few players that are added in the summer seem to integrate in well.
"They've had a fantastic start to this season and they're playing some great stuff. On their current form, they're a side challenging to break into the top four."
Away from football, there have been a flurry of Reading FC birthdays recently - Jobi celebrated his on the same day as Alex Pearce last week, while Mikele Leigertwood and legend Graeme Murty both added a year to their age this week. The captain revealed that the lads have made more of an effort with birthdays this year - bar one or two!
"We've had to raise the bar this year," Jobi explained. "But Mapps and Kaspars Gorkss failed to bring cakes in, so they really let down the defenders!"