Striker Adam Le Fondre reflected on the sucker punch of a goal that took the wind out of the Royals' sails against Southampton on Saturday afternoon.
"It’s a bitter blow for us," Alfie admitted.
"We started brilliantly; Morro’s had a great chance and then Mapps has had a great header saved. And I had a great chance and I should have scored.
"I was in the right position at the right time, but the ball just bounced up a fraction too high on my left side, I tried to get over it but unfortunately I didn’t manage to get my hip high enough.
"I got a good connection with it but obviously it’s gone high and I've blazed it – it was a poor finish from myself. I just snatched at it.
"And then, after that good start, we get a sucker punch like that goal - the guy has gone high and straight through Feds.
"It should be a free kick but instead they've scored and it's 1-0 and all that after we’d started really well, creating chances and putting Southampton on the back foot."
The 2-0 defeat further dents the Royals' Premier League survival hopes, but Alfie isn't about to throw in the towel.
"We’ve got to start expressing ourselves on the ball a bit more. And we'll pick ourselves up and go again. It's not in our make-up to give in.
"Never say never and until it’s mathematically impossible, we still believe.
"We’ll always battle to the end - that's what the fans expect from us and it’s what we expect from ourselves. We’re paid professionals and we’ll give our all for the cause.
"We've got Liverpool here next weekend and we love games like that, so we’ll welcome the challenge and try to make it horrible for them."