As a key corporate client, A.C Beck and Son (Contracts) Ltd have been loyal to the Royals for a number of seasons and over the past few years they have used perimeter board advertising to raise awareness of their brand.

As a well established large local painting and decorating company based in Wokingham, A.C Beck and Son (Contracts) Ltd are avid followers of Reading FC.

Stephen Beck, Managing Director, highlights the significance of supporting the Club by advertising at Madejski Stadium, "It is important to be involved with Reading Football Club for a variety of reasons. I am a fan myself and many of my employees are season ticket holders.

"We have worked with Reading Football Club over the years, and of course, a number of the companies we work with are interested in Reading Football Club."

Both national organisations and local companies advertise with Reading Football Club. Many opt for perimeter boards to boost their company profile, and advertising on a seasonal basis can be a highly effective way of promoting your company name and can also help to increase sales.

Association with Reading Football Club can be powerful and help to drive brand awareness. Stephen Beck acknowledges this, "We do a lot of business locally and it is important to be associated with Reading Football Club as it is recognised as a key organisation within the business community and it is a positive statement for our company name to be associated with the club."

Reading Football Club values the support of local businesses and the Club is keen to develop both new and existing relationships. Of course the current economic climate challenges many budgets although A.C Beck and Son (Contracts) Ltd are keen still to invest in their brand awareness. "I am keen to invest in the Club. Despite the current economic climate we are keen to expand the business and develop our relationship with Reading Football Club."

As well as advertising at Reading Football Club, A.C Beck and Son (Contracts) Ltd enjoy seasonal hospitality. Over the past few seasons they have opted for various different matchday sponsorship packages. This season they are sharing the use of an Executive Box. Stephen Beck reiterates the importance of involvement with Reading Football Club "I have been keen to get an Executive Box for a number of seasons. We use hospitality in a number of ways, for example, we often entertain clients or reward employees and I have invited some of the ladies in the office to attend the Burnley game!" Matchday hospitality is the ideal way to entertain important guests in style and watch the Royals in action.

To discuss the range of commercial opportunities available at Reading Football Club please contact a member of the commercial team:
Keisha Gibbs - kgibbs@readingfc.co.uk or 0118 968 1132
Richard McCoull - rmccoull@readingfc.co.uk or 0118 968 1302
Dara Thomas - darathomas@readingfc.co.uk or 0118 968 1310