Royals fans can expect to get their first glimpse of the new playing kits early next month.

After announcing that Waitrose are the Club's new sponsor, Commercial Director Pat Coyne (pictured far right) revealed, "We are planning to launch the new kits in July.

"We're aiming for the team to play in the new away kit in the friendly at Didcot on 12th July, and for the new home kit to be unveiled at the friendly with Aston Villa on 2nd August."

Pat also spoke of his delight at the Waitrose deal, saying, "Waitrose are one of best known and best respected companies in country and having their name on our shirt is great for the Club.

"We try to associate with major brands and Waitrose fit that bill.

"We're aiming to introduce their food and drink products throughout the stadium and there are some fantastic opportunities in that respect.

"Waitrose are keen to engage with our supporters and we are discussing the possibility of various offers and discounts for our season ticket holders, which will be announced in the coming months."

Richard Hodgson, Commercial Director for Waitrose (pictured second from right), added, "We're hoping to provide the catering for the corporate guests at the stadium, and also the pies, hot dogs and drinks throughout the stadium.

"It would be great if we could say that the very best food you can buy at any football stadium in the country, including Wembley, comes from Madejski Stadium - courtesy of Waitrose!"

Richard also outlined his company's reasons for taking up the sponsorship, saying, "Both companies think a lot about how they can work with their local communities and this is a fantastic opportunity for us to join forces.

"Although we operate on a national level, we're based locally with our head office in Bracknell - along with most of our warehousing.

"And we're still very much a southern retailer, only recently opening branches in the north and Scotland, so this sponsorship will allow us to put the Waitrose name into more households up and down the country."