Reading Football Club is delighted to announce that Waitrose will extend their sponsorship for a further two seasons, irrespective of which division the Royals are competing in.
Reading FC Commercial Director Pat Coyne said, "We have quickly developed a very positive partnership with Waitrose, and we have demonstrated our ability to deliver against their sponsorship objectives."
Royals Chairman Sir John Madejski added, "We have thoroughly enjoyed Waitrose's first season as our main sponsors and have developed a great relationship with them.
"In a difficult financial climate where even Premier League clubs are struggling to find sponsors, the fact that such a well-known and respected national brand is prepared to commit to Reading is great news. I am delighted to welcome them on board for another two seasons."
Waitrose Commercial Director, Richard Hodgson, added, "The new deal underlines our commitment to the club and our confidence in the value it brings to our brand.
"We pride ourselves on working with local communities in every aspect of our business and as a family orientated football club, these are values shared by Reading Football Club.
"In the last ten months, it has been successful in bringing the Waitrose brand to new audiences and we look forward to exploring new opportunities to develop our partnership together over the next two years."
