Reading team up with The Legend AllianceReading FC are pleased to announce that The Legend Alliance have been unveiled as the club’s new shorts sponsor for the 2013/14 campaign.
The partnership was announced with a photo call on Wednesday afternoon, as Chairman Sir John Madejski welcomed representatives from the Basingstoke based company to Madejski Stadium.
The deal will see the company’s logo emblazoned on the back of the Royals shorts for the forthcoming season.
Royals Chairman Sir John Madejski said, "This is a really exciting deal and shows just what can be done. It's the first time that we have had a short sponsor in the history of Reading Football Club, and I really appreciate the skill of our departments to take up these opportunities. Congratulations all round, as far as I'm concerned."
Craig Stimpson, Head of Sales & Marketing at The Legend Alliance, added, "We're delighted to have this opportunity to be a prominent sponsor of Reading Football Club for the 2013/14 season.
"We're passionate about our brand and seeing the branding and logo out there on the back of the Reading shorts will really be fantastic."
Legend Alliance specialise in data provision, working with companies at the cutting edge of their industry to help deliver innovative marketing techniques.
The news comes shortly after Formula One team Marussia were also announced as a club partner for the Royals ahead of the recent British Grand Prix at Silverstone. Read more here.