Howe on links in the greater worldRoyals CEO Nigel Howe has again spoken positively about the long-term partnership the club has with the unique Kickworldwide Outreach Programme in Oman.
Passion and ambition for football in the Middle East is always on the rise, and Reading Football Club is delighted to be the partner club for the unique programme.
Along with Director Chris Samuelson, Howe has paid numerous visits to the Arab state this season to strengthen links - while in turn several of Oman representatives recently travelled over to Madejski Stadium.
A number of delegates including Oman FA Chairman Sayyid Khalid al Busaidi, General Secretary Hazzaa al Saadi and Board Director Ahmed Al Habsi (brother of Wigan goalkeeper Ali) were warmly welcomed to the club, given a tour of the facilities and shown a presentation on Reading's recent history and its Community and Academy work.
"Oman and India, which are the two places I've visited in the last month, are all about strengthening our links and our brand links into the greater world," Howe explained.
"If you meet their FA officials, you'd see that they are massively ambitious. They are creating their very own league for the first time. They want to be the best Arab footballing country and therefore they are again trying to develop their infrastructure - their stadiums, training pitches and coaches.
"It's something that we have developed at Reading ourselves; we have our own internal process - how we bring in our young coaches, how we link in with our community scheme, and how we make sure that those all link together to create coaches of the future."