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"A worldwide brand"

1 March 2013

McDermott and Howe on Galatasaray deal

Manager Brian McDermott and Chief Executive Nigel Howe have spoken further about the possible future benefits of the Royals’ agreement with Turkish giants Galatasaray. 

The link opens up a number of opportunities for both clubs – and the manager believes that the link opens new doors for our standing in the game.

“This is something that the club is trying to do to get out there and promote our brand. In Turkey, in Russia, in Oman - it’s about putting Reading out there a little more than we are at the moment,” said Brian.

“That’s a job Anton has wanted to do since he became involved. And for example it’s been said about joint scouting, which is mostly about the share of information – they would ask us for our assessment of a player and we would do the same from them. That’s how it will work in terms of scouting, I’d imagine.

“I’ve met their Director of Football, he came over to watch a training session. If there’s something that we can see from the way they train, we’ll look at that type of thing and if there’s commercial stuff the clubs can do that together. There’s a number of teams all over the world the club are trying to get involved in.”

Chief Executive Nigel Howe, who travelled to Turkey alongside Director Chris Samuleson to complete the deal this week, told BBC Berkshire that it is a great opportunity to widen the scope of the football club. “The Turkish market is a huge one and this is another way of developing Reading as a brand worldwide. Since we’ve had the new ownership, they have introduced plenty of new contacts - we’ve signed an agreement in Oman, we’re looking to do it elsewhere and this agreement with Turkey is something we’re looking to progress.”

As well as boasting commercial and scouting benefits, the arrangement also offers plenty of other exciting prospects. 

“Their stadium is a fabulous stadium it’s a fantastic place,” said Nigel. “We have talked about tours to Turkey and we’ve also talked about them visiting Britain to play a game here,  those are the sorts of things we can look at in the future.”

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