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Club News

Royals renew Legend Alliance deal

13 August 2014

Short sponsor stays on

Reading Football Club are delighted to announce the renewal of their partnership with The Legend Alliance for the 2014/15 season. The partnership will see The Legend Alliance logo return to the club shorts for every first team fixture throughout the season.

Reading FC’s Head of Commercial Sales Adam Benson said: “We are delighted that The Legend Alliance have renewed their partnership with the Football Club. Following last season’s successful and innovative sponsorship campaign, we are very much looking forward to continuing our work with such a renowned local business.”

The Legend Alliance’s Commercial Director, Michael Binns, spoke of the partnership: “We are proud to be affiliated with Reading Football Club for what it represents to the community. We think it’s a perfect balance to expose our brands and to bring business to our company, whilst also supporting our local team, it’s a win-win.”

To celebrate the partnership, Royals shot-stopper Mikkel Andersen headed to the Legend Alliance offices to meet staff members and pose for photos.

The club would like to thank The Legend Alliance for their continued support, and we look forward to welcoming them to Madejski Stadium throughout the season.

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