Royals Partner West Berkshire Brewery
The Royals are delighted to announce an agreement with local company West Berkshire Brewery!
Due to popular demand from our supporters, a three match trial of the firm’s award winning ‘Good Old Boy‘ ale will be in place for our home matches with Yeovil, Huddersfield and Burnley.
Reading has long been famed for its brewing trade, with the 18th century seeing a huge growth in the industry following the founding of the historic H & G Simonds Ltd in 1785.
Indeed the town was known for its production of ‘The Three Bs’ – with bulbs and biscuits also hot off the production line thanks to companies such as Suttons Seeds and Huntley and Palmers!
West Berkshire Brewery have won more than 30 awards since striking their first brew in 1995 – so look out for more information, vouchers and competitions in the run up to their first fixture with the club, when the Glovers come to town on March 1st 2014.
Fans will be able to try out this latest offering from 12pm outside the East Stand prior to our clash with Yeovil - with the Brewery on site until half time. Pints are priced at £3.50 and demand is sure to be high, so get there early!
Royals Head of Commercial Sales Adam Benson said: “As a club we are proud of our strong links with the town, and this will be a local beer brewed using local products. Breweries have been part of our local area for hundreds of years, there was even a brewery sponsoring our shirts when we lifted the Simod Cup! We hope fans will enjoy sampling Good Old Boy and that this is something we can continue with in the long term.”
Head of Sales at West Berkshire Brewery, James Tomlinson said: “As a Brewery we are very excited to supply the fans of Reading FC with our award winning beer, Good Old Boy, at these three games. Our fermentation tanks were purchased from the Old Courage site and we feel that were are bringing our beer back home. We are sure that you will enjoy the beer and the matches too!”.