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Royals receive Family Excellence Award

8 May 2014

Reading recognised by Football League

Reading Football Club is delighted to have been awarded ‘The Football League Family Excellence Award’ for the 2013/14 season.

Created in 2007, the Award recognises the outstanding experience provided by clubs for young fans and families as part of a scheme that won the Gold Award at the European Professional Football Leagues’ Best Practice Awards, earlier this season.

The Royals have provided a number of family based initiatives over the last year - including a matchday 'Fun Zone', club open days, hospital visits and numerous competitions for our Young Royals members. 

The 2014/15 season will see the introduction of brand new Family Season Tickets; dedicated blocks of seating for families and youngsters, providing a child friendly atmosphere and offering savings of up to £100.

Brand new Royalty Card memberships will also provide excellent benefits for young members for the forthcoming season. 

Royals HR and Customer Service Manager Jackie Evans said: "So much hard work has gone on behind the scenes at the club to provide a friendly, enjoyable and unique experience for families who visit us on both matchdays and non-matchdays. This is not a new thing, we have been recognised before and we want to continue to be held in high regard for many years to come. I would like to personally thank everybody for their dedication to the cause - from our Chairman to the matchday staff who have worked tirelessly to create a welcoming atmosphere for everyone at Madejski Stadium." 

In announcing the successful clubs, Football League Chief Executive, Shaun Harvey, said: “The Football League Family Excellence Award provides clubs with a benchmark in their efforts to attract families through their gates.

“It is hugely encouraging to see so many clubs receiving the accolade, demonstrating The Football League’s commitment to securing the next generation of fans.”

The award recipients are decided by an independent assessment using real families that has been commissioned by The Football League, at all 72 League clubs, during the 2013/14 season.

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