"This is where you learn""I hate losing," Nigel Adkins told his pre-match press conference at Hogwood Park this week, and there's no doubt that the Royals boss is determined to put in the hours to turn his side's recent run of form around.
A manager with undebiable success on his C.V in the Football League, the former Southampton manager has always aimed to stay level headed - whatever Saturday afternoons may bring.
"We love what we do, we’re passionate about what we do," continued Adkins. "Of course I know it’s a results driven business but I’m very consistent in everything I do; never too high, never too low. I know I come to work at eight in the morning, I work long hours, I have hard working staff and we challenge the players everyday to improve as much as they can as individuals and as a group.
"I know that deep down I look in the mirror and know that I work hard in my trade, I work hard to improve myself and all the individuals I come into contact with. That's why I’m very positive. This experience is invaluable for me and my future as a manager. This is where you learn."
Norwich City await at Carrow Road this weekend, with a familiar name amongst their ranks in the form of Gary Hooper - a striker who had great success in Adkins' stint a Scunthorpe United.
"They’ve got a big squad of players and have massive threats. If you look at the charts they head them up in many aspects. Gary Hooper scored on Saturday, he’s had one shot and scored one goal this season! He’s obviously a player that I had at Scunthorpe, he did well up at Celtic and although it didn't quite go for him last season he’s an exceptional football player and a terrific goalscorer. There’s a good contest to be had at Carrow Road and it’s one that we’ve got to aim to get three points from. As a team we need to keep the ball out the back of the net and we need to improve what we do in both boxes."