Support the #BidToRemember campaign by bidding for a signed Reading shirtReading have teamed up with Sky Bet, the Football League's title sponsor, to give fans the opportunity to bid for a signed, match-worn poppy shirt in the #BidToRemember shirt auction.
The entire Royals playing squad from Saturday’s game against Charlton will be signing and donating their limited-edition poppy shirts.
All the proceeds from the #BidToRemember auction will go directly to the Royal British Legion’s Poppy Appeal, supporting the Armed Forces community, through welfare, comradeship and representation.
Sky Bet Head of Sponsorship Edwin Martin said: “At Sky Bet, we would like to thank Reading, who have agreed to do things differently this year, in recognition that together, we can make a bigger difference than ever before.
“This is a cause that resonates with everyone in the country, especially this year, the 100th anniversary of the outbreak of World War One in 1914.
“We know Football League club fans are hugely passionate people, who always throw their support behind the Poppy Appeal.”
The Royal British Legion Head of Corporate Partnerships Alexandra Caine said: “The money raised from campaigns like #BidToRemember will help fund our projects nationwide for current and former servicemen and women, who put their lives on the line for their country.”
All shirts will be going live on Sky Bet’s eBay shop between Saturday November 8 and Monday November 10. To register your interest in the signed shirt auction, please visit: www.bidtoremember.com
To follow the campaign on Twitter, use the hashtag #BidToRemember