Knight Print team up with the RoyalsEagle eyed Royals fans may well have noticed some striking changes to Madejski Stadium's 'Fun Zone' for recent Sky Bet Championship fixtures.
Located outside Gate Six of the North Stand, the area hosts plenty of games and activities for families to enjoy around the all important action on the pitch.
In conjunction with Knight Print the club have now created a colourful new entrance for those who watch the game from our special designated Family Area in the North Stand (B17 and B18).
Young fans can now get involved in an interactive photo wall - posing as their Royals heroes celebrating scoring a goal in front of the home faithful!
Marketing Manager Dara Thomas said: "It is important for us to continue to develop our matchday experience by ensuring we cater for everyone and continue to focus on creating a safe, welcoming and friendly environment for fans of all ages."
The facade was first opened for our home game with Fulham, with Kingsley and Queensley present for the photo call and Knight Print handing out goody bags to fans in attendance.
"The Family Area in partnership with KnightPrint Ltd at the Madejski Stadium is a project we are extremely proud to be involved with," said Managing Director Mike Knight.
"The idea behind the family area was to make the stadium an exciting and inviting place for families to arrive and enjoy the game. We took on the project and completely designed, printed and installed the entrance, working alongside the brief from Reading F.C. Being a family orientated company KnightPrint are very excited to be part of such an important addition to the Madejski Stadium. We feel that it is extremely important for families to feel welcome at football matches and make the whole experience much more enjoyable and less intimidating."
Want to find out more about our family tickets? Click here.