Skip to main content Skip to site footer
Club News

Kick It Out launch new app

13 August 2015

Help tackle discriminatory behaviour head-on

Reading Football Club would like to make supporters aware of the new updated Kick It Out app which is available to all smartphone users, to assist in reporting incidents at matches and across football. 

Kick It Out have released the second version of its reporting app, providing users with the ability to attach video, photo and audio evidence to complaints to help support investigations into discriminatory abuse and behaviour across football.

The free app allows users to confidentially report incidents they may see, hear or witness at a match.  The app was developed by makepositive, a cloud technology firm specialising in Salesforce, and covers over 95% of smartphones.

The app has focused on gathering more conclusive evidence for investigations with new functionality allowing media to be attached to reports.  A very significant new addition to the app is the option to report incidents of football-related hate crime on social media platforms.

This comes after Kick It Out revealed 50% of complaints it received for the 2013/14 season related to social media abuse, and research commissioned by the organisation in April 2015 also estimated an abusive post was directed at a Premier League player or club once every 2.6 minutes.

The new version of the app also allows complainants to shield their identifying information from professional clubs and the football authorities by clicking the ‘remain anonymous’ button contained within the reporting form.  Women’s Super League clubs have also been included in this version.

Steps have also been taken to make reporting grassroots and non-League incidents more user-friendly.  Selecting grassroots and non-league comes at the very top of the reporting form and there are now less entry fields making complaints clearer and more concise.

The latest set of statistics from Kick It Out for the 2014/15 season shows 36% of reports registered in relation to the professional game came via the app – making it the most-used mechanism for registering complaints at that level.

Usage of the app has increased by 59% between the 2013/14 season (34 complaints) and the 2014/15 campaign (54 complaints) with the reporting tool becoming one of the most prominent and well-known forms of registering a complaint.

Advertisement block