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Club News

Royals welcome Euro Cake

8 August 2015

New sponsor will feature on back of the 2015-16 away shirt

Reading Football Club can officially announce a new partnership deal with the European Food Public Company.
The European Food Public Company Limited, Thailand’s leading food manufacturer, produces quality snacks designed with consumers in mind, with a focus on high-tech manufacturing and product quality at the forefront of everything they do.  The logo for one of their brands, Euro Cake, will appear on the team’s new 2015-16 away shirt as from today’s game against Birmingham.
“Following on from Reading’s extremely successful tour to Thailand, we saw a fantastic opportunity to associate our company with a well-established English club and their fast growing international fanbase.  We are keen to grow our business in Europe and see Reading as the ideal partner to help us achieve this,” said a spokesperson for the European Food Company.
Adam Benson, Commercial Director at Reading Football Club, added: “This is another fantastic commercial partnership for the club and shows the strength of our brand, both domestically and increasingly in Asia.”

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