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Royals link up with Infiniti

1 January 2015

Worldwide brand become club partners

Reading Football Club are delighted to announce a new car partnership with the Infiniti Retail Group.

Club Ambassador Michael Gilkes headed to Madejski Stadium earlier this week to celebrate our latest club partner, with one of the finest members of their fleet on show pitchside!

A worldwide brand launched in 1989, Infiniti are well renowned for their range of premium cars – whilst fans may also recognise them from their long term partnership with Formula One’s Red Bull Racing.

“We are delighted to link up with a forward thinking company such as Infiniti,” said Royals Head of Commercial Sales Adam Benson. “We both strive for high performance and it is fantastic to be associated with a worldwide brand that shares many of our business values.”

As part of this deal Infiniti will have naming rights to one of the Madejski Stadium car parks, as well as supplying the club with a number of vehicles.

Paul Watts-Barnes, Head of Corporate at Infiniti, said: “We certainly feel that Infiniti and Reading FC are a very good fit. With one of our centres so close to the Madejski Stadium this partnership presents numerous opportunities for us to work together, a prospect that excites everyone at the company”.

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