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Howe: Thai trip is great for Royals brand

6 July 2015

Chief Exec delighted with warm welcome

Chief Executive Nigel Howe says the Royals' trip to Thailand is a key step in the club's development.

Nigel, our players and staff touched down to a great welcome in Bangkok early on Monday morning, and with a large press conference soon afterwards, it was immediately obvious how prominent English football and the Reading name is in the homeland of our shareholders.

Speaking to BBC Berkshire's Tim Dellor out in Bangkok, Nigel said, "The reception goes to show you how much the investors want to promote the club. There is so much interest over here.

"I always keen saying about developing the Reading brand, we're the fourth oldest club but not a lot of people know about us, this is certainly going to help.

"We should be able to use this to help develop the brand, attract players and get a bit of understanding on how we can make the Club more successful.

"For example, a couple of years ago I started to try to use the Academy and Community schemes, we paid a visit to India, and what we're trying to do is develop the brand by saying we can coach players in your country, under the Reading Academy banner. What an opportunity here, with our investors in Thailand, bring our coaches and show them how to develop your own Academies out here.

"We play here on Wednesday but we won't get an easy game! From what I could gather from the Thai translation, their manager wants to send us away with tears in our eyes! Overall, it's all very well-organised with a packed schedule."

The Royals have been very active in the transfer market already this summer, and Jonathan Bond, Orlando Sa, Paul McShane and Stephen Quinn are all on the trip, as well as Ali Al-Habsi who is training with us.

Speaking to, he said, "At the end of last season, the shareholders and the board recognised that investment in the squad was essential.
"In the past few days, our hard work over the summer has begun to bear fruit and we are very pleased with the business we have done so far.

"The shareholders deserve credit for giving the manager four new players in the space of five days.

"We still remain active in the market and we will continue to make strides between now and the closing of the transfer window next month."

The Royals touching down at Bangkok airport.

— Reading FC (@ReadingFC) July 6, 2015

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