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Club News

Royals welcome new sponsor, Carabao

22 June 2015

Thailand-based drinks company will sponsor home shirt for 2015-16

Reading Football Club are delighted to announce a brand new sponsorship deal with Carabao, a Thailand-based drinks company who specialise in energy and isotonic drinks.

Carabao is a well-established and successful drinks company, which currently operates almost exclusively in Asia.

As part of the partnership with the club, Carabao’s name will appear on the new 2015-16 home kit. The sponsorship package will support Carabao’s ambitions to launch their range of products in the UK and help develop their brand across Europe.

Mr. Sathien Sethasit, Chairman of the Board, Carabao Group Public Company Limited said: “Thailand is the country where energy drinks originated and Carabao is the fastest growing brand of energy drink there. As well as being determined to become the market leader in Thailand and neighbouring countries, we have always hoped to introduce ourselves to the UK and EU markets.

"We are delighted to become a strategic sponsor of Reading Football Club. With our products and brand strength, together with Reading’s ambitious management team, we believe this will be a hugely successful partnership. We would like to take this opportunity to thank Reading Football Club’s fans for all the support from this point onwards."

Adam Benson, Head of Commercial Sales at Reading Football Club, said: “We are delighted that a brand of Carabao’s stature have agreed to become our new home shirt sponsor. We’re looking forward to working closely with them in the months and years ahead."

The introduction of Carabao to a UK audience will initially be based around the company’s energy drink and a lighter pre-sports drink.

Carabao are also planning to launch further products, with some aimed at a younger market, but until the range has been developed the club and Carabao have mutually agreed that Reading’s youth team home shirt and junior replica kit for retail will not include the Carabao branding.
As part of a unique agreement for the club, Reading FC will have a separate sponsor for the away shirt and further details will be announced shortly.

Waitrose, the club’s main shirt sponsors for the last seven seasons, are set to continue as a valued partner of the club, with discussions regarding a significant new deal at an advanced stage.

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