The operator of the food and drink concourse outlets at Reading’s Madejski Stadium explained the motivation to sell Intrepid Fox: “The product is simple, easy to serve and looks better than wine served in small bottles with a half pint, plastic glass.”
Intrepid Fox ‘glasses’, which are shaped to resemble a real wine glass, are manufactured from shatterproof and fully recyclable PET, and are sealed with a peelable foil lid. The clever packing process used to fill and seal the glasses provides Intrepid Fox with a 12-month shelf-life.
Being a self-contained product as opposed to a separate bottle and glass also simplifies stock control and reduces waste.
Intrepid Fox is available in Shiraz, Sauvignon Blanc, and Rose.