Intrepid Fox, single-serve ‘wine in a glass’, has provided Reading FC with a fast serve, ‘better looking’ alternative to single serve bottles at the club’s concourse bars and food outlets. Delivering speed and simplicity, Intrepid Fox enables bar staff to serve the drinks quickly and efficiently, while providing customers with a more attractive product that is easier to carry. The rate of serve is especially important during the frantically busy periods pre kick off and at half time.
The operator of the food and drink concourse outlets at Reading’s Madejski Stadium explained the motivation to sell Intrepid Fox: “The product is simple, easy to serve and looks better than wine served in small bottles with a half pint, plastic glass.”
Intrepid Fox ‘glasses’, which are shaped to resemble a real wine glass, are manufactured from shatterproof and fully recyclable PET, and are sealed with a peelable foil lid. The clever packing process used to fill and seal the glasses provides Intrepid Fox with a 12-month shelf-life.
Being a self-contained product as opposed to a separate bottle and glass also simplifies stock control and reduces waste.
Intrepid Fox is available in Shiraz, Sauvignon Blanc, and Rose.