Skip to main content Skip to site footer
Club News

Royals win two Football League Family Excellence Awards

8 May 2015

Club recognised for Kinglsey lunch bag

Reading Football Club scooped two accolades at the Football League Family Excellence Awards in Birmingham yesterday.

As well as being recognised alongside 42 other Football League clubs for a Family Excellence Award for 2014/15, the Royals also won the Feed the Family Award for its Kingsley lunch bag.

The Kinglsey lunch bag, which contains a choice of healthy eats or naughty treats, is available to buy at every home game and can be pre-ordered online and personalised.

The Family Excellence Award, created in 2007,  recognises the outstanding experience provided by clubs for young fans and families as part of a scheme that won the Gold Award at the European Professional Football Leagues’ Best Practice Awards.

A total of 42 clubs from across all three divisions of The Football League have been given the Award for 2015, with a significant increase in the benchmark standard being applied by the judging panel.  More than ever this year, Football League clubs are providing families with engaging family areas and offering innovative matchday entertainment that delivers a money can’t buy experience for young fans.

With an increase in the number of juniors and families now attending matches around the country (in the last six seasons junior attendance in The Football League has risen by 31% compared with a 6% increase in overall attendance during the same period), this is both testament to clubs’ work to attract them, and an indication of the challenge and importance of retaining them for generations to come.

In achieving the award Reading Football Club has been recognised as offering superb entertainment for families at Madejski Stadium throughout the 2014/15 season, engaging with young fans and families through such initiatives as the Match Day Fun Zone and the Reading FC Open Day.

Reading Football Club is proud to have achieved the Family Excellence Award this season and Chief Executive Nigel Howe was keen to stress the importance of ensuring the club engages with the next generation of supporters. He said: “Reading Football Club is fully committed to engaging with families effectively to build the next generation of supporters and, as part of its commitment for next season, has introduced the offer of a free season ticket for a child aged seven and under when purchasing an adult ticket.”

In announcing the successful clubs Football League Chief Executive Shaun Harvey, said: “The Football League Family Excellence Award gives clubs a standard to aspire to when planning their efforts to attract more families and young fans to their matches.

“It is hugely encouraging to see so many clubs receiving the accolade, demonstrating The Football League’s ongoing commitment to securing the next generation of fans.”

The award recipients are decided by an independent assessment using real families that has been commissioned by The Football League, at all 72 League clubs, during the 2014/15 season. For more about The Football League visit

Advertisement block