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Match Reports

Price of Football report on Royals

15 October 2015

Annual study reflects well on club’s pricing policy

The BBC have today revealed the findings of their 2015 ‘Price of Football’ survey, which investigates the financial cost to supporters of attending football matches in the professional divisions in the UK.

The study, which looked at costs at 230 clubs in 13 leagues across Britain, has found that the cost of watching football in Britain has dropped or remained the same for the majority of fans – and we are very pleased to say that the report reflects favourably on Reading Football Club.

More than 700 tickets were analysed, with 70.15% seeing a price freeze or reduction for the 2015-16 season. Some 51.91% were held, while 18.24% of tickets were reduced.

Now in its fifth year, the study backs up our belief that we are taking a progressive approach to our ticket pricing policy.  We place great importance on providing football at an affordable price for our fans and increasing our attendances at Madejski Stadium.

This season, Reading Football club broke new ground by introducing a brand new age bracket for Young Adults (aged 18-24) – priced at just £135 which equates to just £5.90 per match. And the same age group can buy individual tickets on the day of the game for as little as £10.

Even our very most expensive adult season ticket, priced at £445 (equating to £19.35 per Championship match), is still the fourth-cheapest in our division.

In addition, there are other positive elements of our pricing strategy that were not covered as part of the survey.  For example, free season tickets were available for all Under-7s, while a family of four can attend any Championship game at Reading for as little as £44.  Recently we also launched our 4-match ticket bundles, allowing fans to save as much as £5 per game by committing early.

We were confident that the ticket prices which we set are amongst the most competitive in the Football League, and we are pleased that the survey reflects this.

This is important to us. Our commitment is to increasing our attendances at Madejski Stadium and constantly improving the matchday experience and atmosphere.

Chief Executive Nigel Howe said, “Here at Reading we pride ourselves on maintaining attractive ticket prices, and season ticket holders have paid the same renewal price since 2008, which also includes a season in the Premier League.

“This season we looked closely at groups who find it most difficult to afford football, in particular the 18-24 age range. In order to make it as attractive as possible, we cut the price of a 24-year-old’s season ticket price by two thirds, and they now pay less than £6 per game. We believe we are the only Championship club to have price reductions up to the age of 24, and perhaps the only club in England.

“We also took the decision to make Under-7s season tickets completely free, while those aged 8-17 paid £99 for the season, or £4.30 per game. It is vitally important that we keep these groups as engaged to football as possible, and prices are key to this.

“We appreciate that a number of clubs are working hard in the Football League and Premier League to keep football accessible and attractive, and in my discussions with fellow Chief Executives, we know just how important it is to keep football affordable.”

Our next home game comes this Saturday, as we host Charlton Athletic at 3pm – we hope you will be able to join us then.  For ticket information for this fixture, including how to buy, just click here.

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