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Club News

Kit launched…literally!

27 July 2016

Our new 2016-17 kit is out of this world

This morning, Reading Football Club launched its new home and away kit for 2016-17…literally!

We wanted to take the concept of a kit launch to a new level…128,000 feet in fact! So we sent our strips into the stratosphere.

Clinging to their coat hangers, the home and away kits embarked on a 135-minute ascent from a top secret location.

The shirts reached a maximum altitude of 39,084 metres, approximately 4 times the cruising altitude of most passenger jets!

After taking in the views alongside a can of Carabao, the strips then parachuted safely back to Earth to land in a field somewhere between Thetford and Norwich, reaching a top speed of 211 mph on their way back to terra firma!

The footage from the kit launch was broadcast live on the club’s official Facebook and YouTube channels this morning as well as on the big screen in front of fans at Madejski Stadium, with the kits unveiled by the cameras in space at 10am.



At the same time, our Open Day was beginning to get underway here at home and first team stars Paul McShane, Ali Al Habsi, Jake Cooper and Jordan Obita emerged from the tunnel wearing the brand new strips!

They walked out of the tunnel and turned to face a West Stand filling with fans to pose for photos wearing the new Puma kits for 2016-17.



Official home shirt | 2016-17

• Royal blue and white hoops.
• Principal Partner Carabao branding on the front (playing kit and all adult retail shirts). Waitrose branding on the back of the playing kit (not retail shirt).
• Stylised rib collar with cross over V-neck.
• Sublimated hoops with gradient graphic at the back – helping improve visibility of players’ names and numbers on field whilst bringing a modern dynamic to the club’s fully hooped look.



Official away shirt | 2016-17

• Yellow and black.
• Principal Partner Carabao branding on the front (playing kit and all adult retail shirts). Euro Cake branding on the back of the playing kit (not retail shirt)
• Stylised soccer collar
• Open mesh underarm panel

The ‘rocket fuel’ needed to get the kits up into the atmosphere was supplied by kit sponsors Carabao, a South-East Asian energy drinks brand who became the Principal Partner of the Royals earlier this summer.

And our thanks to the High Altitude Ballooning team who looked after the launch and the various technicalities behind trying to send two shirts into space and getting them back in one piece!



How to buy your new shirt
Both home and away kits as well as goalkeeping kits and training wear will be available to purchase in the megastore and online from 10.30am today!

And, in an announcement made on the website and social media yesterday evening, we revealed that Season Ticket holders will be eligible for a discount on the first 2016-17 shirt order they place.

£10 will be taken off the new kit for every Adult or ‘65 & over’ Season Ticket holder - in the megastore only – available as soon as the new shirts officially go on sale at 10.30am this morning.

All ‘17 and under’ and ‘18-24 year-old’ Season Ticket holders will be eligible for a £5 discount on the new 2016-17 kit.

The ST discount is only available for those who visit the megastore in person – it is not available online! However, the offer will run for two weeks, meaning you can visit the megastore to buy your shirt and claim your discount at any time between 10.30am today and 10.30pm on Tuesday 9th August 2016 – after the final whistle following our EFL Cup clash against Plymouth Argyle here at Madejski Stadium.

Season Ticket Holders will need to present their season ticket card to megastore staff at the till in order for the discount to be applied. If you don’t have your Season Ticket card to hand, your full contact details will need to be confirmed to our member of megastore staff.

This discount is just the first of a number of Season Ticket holder benefits Reading Football Club is set to offer its most loyal fans this season. Keep your eyes open for more details of a brand new benefits package available to everyone who has signed up for the 2016-17 season at Madejski Stadium.

Terms and conditions apply
This offer is only available to Season Ticket holders making in store purchases at the megastore. The value of the discount will be deducted from your first order - offer valid on first kit order only. This discount is valid until 10.30pm on 09/08/2016 and can only be applied to 2016-17 replica shirts. Only one discount may be used per season ticket holder. Offer does not apply to ‘7 and under’ Season Ticket holders.



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