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Club News

Royals partner with Reading Buses

14 November 2016

‘The Home of Reading FC’ advertised on routes around town!

Reading Football Club are delighted to announce a new partnership with Reading Buses which will directly link one of the town’s most established transport companies with its local football club until the summer of 2018.

Both home and away fans have been using services provided by the award-winning company to get to and from Madejski Stadium ever since it opened its turnstiles back in 1998 - and for the next two years a number of single and double deckers will travel around the streets of Reading carrying Royals branding, both inside and out!

Commercial Director Adam Benson said, “This new partnership will open up a whole range of new branding opportunities for Reading Football Club within the heart of its local community. In affiliation with Reading Buses, through a range of exciting new projects, we aim to further enhance the level of customer engagement we enjoy with our supporters and strengthen the bond we share with the town centre and the people of Reading.”

Reading Buses have been transporting customers in and around the town of Reading for more than a century and continue to offer a quality bus service, seven days a week, with a strong focus on customer service and innovation such as the majority of the fleet offering free WiFi with many buses boasting USB charging points – ideal for fans low on battery arranging to meet their friends!

With a fleet of 190 buses, the vast majority environmentally friendly, Reading Buses prides itself - like the football club - on being there for all of its users - so fans can rest assured that with next stop screens and announcements, finding their way to the stadium and around Reading has never been easier. Reading Buses helps its customers stay connected and this new partnership will bring the town and the club even closer together.

“As a company we have worked closely with the football club for a long, long time now and I am delighted that we have become an official partner of the Royals," said Martijn Gilbert, Reading Buses Chief Executive Officer.

"We look forward to providing a direct link between the club and its fan base in original and innovative ways as part of this new relationship – fans and customers alike should look out for ways in which this partnership delivers some truly memorable matchday experiences.”

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