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Dugout donned with Select Car Leasing seating

24 October 2016

Reading-based car leasing company sponsor new dugout look

Last January, Reading Football Club announce Select Car Leasing as our new dugout partner until the summer of 2017 and as part of the company’s sponsorship of both our home and away dugouts at Madejski Stadium, the seats have had a revamp for the 2016-17 campaign.

The new seats were installed late last month and now Jaap Stam, his coaching staff and his substitutes are sitting on new comfortable dugout seats which have the Select Car Leasing branding emblazoned on the headrests.

Select Car Leasing are one of the UK’s leading independent vehicle leasing and contract hire specialists, working alongside four of the most prominent UK finance companies and a nationwide network of dealerships to secure some of the most competitive car and van leasing rates in the country.

Supplying all makes and models, offering free UK delivery and with a strong focus on customer service, Select Car Leasing opened a new head office in the centre of Reading late last year and are delighted to have their branding providing the backdrop to our new manager’s dugout.

Mark Tongue, Company Director of Select Car Leasing, said “We have really enjoyed the partnership with Reading Football Club so far and, as a company, we are very proud to have a place in Jaap Stam’s dugout for every home game this season.”

Select Car Leasing recently brought a BMW i8 down to the training ground and let Garath McCleary and Chris Gunter get behind the wheel in a light-hearted penalty shootout set up by the club in conjunction with its dugout partner.

Take a look at how the pair got on in the luxury car and see who won the shootout – and if you are looking to lease a car, please visit for their latest offers.

Commercial Director Adam Benson said, “It has been a pleasure working with a Reading-based business like Select and we’d like to thank them for their support in the last ten months and their help in providing a fresh new look to our Madejski Stadium dugouts this season.”

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