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Royals earn Family Excellence Award 2017!

28 April 2017

Reading commended for matchday experience by EFL

We are delighted to announce that Reading FC has once again been presented with the EFL’s Family Excellence Award for 2017.

Reading is now one of just eight clubs which has been granted the award in every eligible year since its inception over a decade ago.

The Award recipients are decided using independent assessments from real families, who make matchday visits across all 72 League clubs, during the 2016/17 season.  The purpose is to recognise the outstanding experience provided by clubs for young fans and families, as well as their efforts to enhance the matchday experience – and we are delighted to have been doing that consistently for over a decade at Madejski Stadium!

That is all part of a wider trend in football, and we are proud to be at the forefront of it.  And even though there was a significant increase in the benchmark standard being applied by the judging panel, a record 51 EFL clubs received the accolade this year – including Cambridge United, Mansfield Town, Newport County and Aston Villa who all received the Award for the first time this season.

We can boast some of the best ticket prices in the Championship for young fans – which includes free Season Tickets for fans aged 7 & Under and £10 match tickets for young adults aged between 18 and 24, as well as discounted family tickets in the Eamonn Dolan Stand.  Beyond this, we continue to make tweaks to improve the matchday experience, from the first point of contact, through to the journey to the stadium, activities around the ground, the catering experience at the ground, and our interaction after the event.



Reading FC Chief Executive Nigel Howe said: “To receive the Family Excellence Award once again is a huge credit to the efforts of everyone that represents our football club – both on matchdays and throughout the week.

“For Reading to be one of a select few clubs to have achieved this on every occasion is a great source of pride, and it highlights our long-term commitment to making a trip Madejski Stadium an enjoyable experience for every single person who comes through our turnstiles.

“While we are proud of what we have achieved so far, we don’t take it for granted.  We are already working hard to make sure that we have even more to be proud of in the 2017/18 season.”

Over the past 10 years, more and more young people have made their way through the turnstiles throughout the EFL, with junior season ticket sales having increased by a staggering 37% since 2007, and 20% of all EFL club match attendees now under the age of 16.  Such evidence is a strong indication of a healthy future for football in this country according to Shaun Harvey, EFL Chief Executive.

He said: “The EFL Family Excellence Awards have proven to be a fantastic vehicle for celebrating and highlighting the excellent progress that clubs are making in providing families with improved match day experiences.

“Now in their 10th year, the Awards have made a significant impact and this year’s winners have once again shown how innovative thinking and a strong commitment can enhance the experience for both home and away.

“I wish to congratulate each and every club who has been recognised for playing their part in continuing to attract a growing number of younger fans to the game in what is undoubtedly a valuable indication of a bright and healthy future for the EFL.”