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Commercial

Cherwell Software announced as new Club Partner

Reading based software company to sponsor back of home shirt

15 August 2017

Reading Football Club are delighted to announce a brand new partnership with Cherwell Software, a global leader in IT service management and IT asset management.

Founded in 2004, Cherwell have recently established their EMEA (Europe, Middle East and Africa) headquarters in Reading, locating to offices in Green Park facilities adjacent to Madejski Stadium.

As part of their partnership with the club, Cherwell’s logo will appear on the reverse of the new 2017-18 first team and Under-23 home shirts, with the company’s branding positioned above the player name and number.

Commercial Director at Reading Football Club, Adam Benson, said “We are delighted that a brand of Cherwell’s stature have agreed to partner with the club. We’re looking forward to working closely with them throughout the 2017-18 season.”

Reading Football Club would also like to take this opportunity to sincerely thank Waitrose for their support in sponsoring the back of our home shirt over the last two seasons, a deal which saw the club’s partnership with them extend to nine successful seasons.

More details to follow shortly. 


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