An unbeaten run of five was ended by two first half goals from an Ipswich side who took their chances and Royals boss Jaap Stam was understandably disappointed with the result.
"It is disappointing - especially when you concede an early goal like that!" he began.
"We've said many times about what can happen when you concede the first goal...but still it happens because we weren't careful enough.
"Still, after that, we picked it up, went and created opportunites to score - didn't score - and the longer it stays at 1-0, the more they grow in confidence.
"We played quite well and then they come out on the break, win a corner, and score their second goal. Two easy goals we conceded.
"And then it's going to be difficult to get back into the game. They're dropping in deep, making it compact and just waiting for that moment to break on the counter.
"We needed to do better with our choices on the ball and taking our positions and we should have done better. But it wasn't easy over here, Ipswich are doing well and their team works very hard - we knew that before we came over here."
"In the second half, we created maybe two opportunities in front of goal where we could say we could have scored, but not enough!.
"So we'll keep on organising, keep on talking about what we need to do better to improve. Everyone is trying to do better in games - and the first thing that is very clear is not to concede certain goals from set pieces, and not giving balls away too easily to allow them to come out on the break."
Next up, a home game against Burton Albion - the club's 500th at Madejski Stadium. And the players will be working very hard this week to put this afternoon's defeat behind us.
"We don't have the Christmas feeling - at least I haven't. It's just like any other week, playing a game and then going into the next game.
"Even on Christmas Day this year, we'll be going into the hotel before the Bristol City game, and that's how it is. We're used to it.
"We'll just prepare for the games. The Christmas songs and the turkey is nice when it's there. But our focus is on the football."