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BoConcept become new club partner

22 February 2017

Impressive new look Players’ Lounge provided by BoConcept

Reading Football Club are delighted to confirm BoConcept as a new Official Club Partner.

The global retail furniture chain has worked within interior design for more than 60 years and boasts more than 250 sales units in 60 countries around the world, including outlets in London and Guildford.

And our new partner has fully refurbished the Players’ Lounge at both Madejski Stadium and Hogwood Park in recent weeks, introducing a new modern design to the help the Royals feel at home.

“We are looking forward to working alongside BoConcept and we were delighted with the new look design they introduced to the players’ areas at the stadium and the training ground,” said Commercial Director Adam Benson.

“Our homes are full of great stories and we want to help make more winning memories at Madejski Stadium by helping the Reading players feel at home. We are really looking forward to working with the Royals this season,” added Michel Baumgart, Business and Contract Director.

Look out for a series of competitions which will be run by the club and BoConcept in the coming months, offering Royals supporters a host of fantastic opportunities...

For more information on BoConcept please click here

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