Last season we took the concept of a kit launch to new heights as we unveiled the 2016-17 home and away shirts by sending them 128,000 feet into the stratosphere. This season we have taken the kit unveil to a totally new dimension…Virtual Royality!
Virtual reality is an emerging medium in which an artificial environment is created and presented in such a way that the user believes they are in a real environment. The software creates a way of transporting yourself into another world without moving and then gives you the ability to interact with that environment.
This afternoon, we invited 100 Season Ticket holders into the Directors’ Box at Madejski Stadium to be the first to experience the launch and see the home and away strips using sophisticated virtual reality headsets.
Then, following their unique Virtual Royality experience, our fans were led into the Players’ Lounge to see the new home and away kits in real life, marvelling at our bold new orange away strip whilst taking a closer look, front and back, at the new blue and white hooped home shirt!
Our ‘Virtual Royality’ project began a number of weeks ago when, in conjunction with Gate Reality, VR filming began with eight former Reading Football Club legends visiting Madejski Stadium.
Ady Williams was joined by Mikele Leigertwood, Martin Hicks, Trevor Senior, Jerry Williams, Jamie Cureton, Mick Gooding and Michael Gilkes as they discussed their personal memories of playing in the blue and white hoops and remembered strips that stood out for them during their Royals careers.
The next stage saw us welcome twelve members of the current squad into the home dressing room where we unveiled the new kit to them in front of 360° cameras.
A few days later, manager Jaap Stam recorded a short introduction from the ‘virtual world’ of Hogwood Park – and Gate Reality stitched the footage together. The final product was first presented through VR headsets to 100 Season Ticket holders earlier today!
You can now watch the full ‘Virtual Royality’ video via our official Facebook page – click below to take a look at our new kit from a groundbreaking new angle!
To experience the 360 video on a mobile device you will need the respective Facebook or YouTube app.
To get the full experience of the kit launch in Virtual Reality, you’ll need to use headphones with your phone, computer or, if you have one, a Virtual Reality headset – then you can really put yourself at the centre of the 2017/18 launch alongside players, past and present!
And fans will be able to sample the kit launch in all its Virtual Royality glory at our first home league game of the season, when headsets will be in the Megastore for fans to pick up and watch the full video in VR for themselves.
Following its launch, home, away and goalkeeper kits are now on sale online at www.readingfcdirect.co.uk. And from 9am tomorrow (Sunday 23rd July), the new shirts will be available to purchase in person from the Megastore, which is open from 9am to 7pm on Sunday.
*Please note that the purchase of home shorts will not be possible until shortly after the start of the new 2017-18 season. This is due to an unforeseen supply issue and we apologise for any inconvenience.