The Reading FC branded bus will be used across a variety of routes in and around townIn conjunction with official club partner Reading Buses we today unveiled the Reading FC a bus wrapped in an imposing Reading FC design produced by Ben Greenwood – a Royals Season Ticket holder and local graphic designer who has produced a number of fantastic campaigns, including our 2017/18 Season Ticket creative as well as the popular Jaap Stam Batman animations!
The bus will be used across many of the routes throughout the town and surrounding areas so make sure to keep your eyes peeled for it!
The design features a number of Royals stars, as well as the manager, together with information on contacting the club.
The bus made its first stop at Madejski Stadium today for a photo shoot with club staff and representatives from Reading Buses.
Dara Thomas, Head of Marketing, stated “We think the bus looks incredible and we hope our fans feel the same when they see it driving around Reading! We very much value our role in the local community and it’s fantastic to be able to have increased visibility in the local area. The imagery is really powerful and hopefully it evokes a sense of pride in the team and the town.”
Adam Benson, Commercial Director, added “We are delighted to continue to develop our relationship with Reading Buses, linking one of the town’s most established transport companies with its local football club.”
Reading Buses have been transporting customers in and around the town of Reading for more than a century and continue to offer a quality bus service, seven days a week, with a strong focus on customer service and innovation.