Parking scheme at Boxing Day fixture raises money for Children in Need...At Saturday's game against Wolves, we were pleased to witness the handover of a cheque for £1,132 to BBC Children in Need, thanks to Costco's parking initiative over the festive period.
Typically the Costco car park in Green Park is out of bounds to Royals supporters on matchdays while the store is open. But for our Boxing Day fixture against Norwich, when the store was closed, Costco offered to host offered to open the 700 spaces in their car park to supporters coming to the stadium for our fixture against the Canaries creating more spaces for the in-demand fixture, with all proceeds going to Children in Need.
A bumper crowd flocked to Madejski Stadium over the festive period to watch the Royals take on Norwich in an important game in the Royals’ season.
No rail services were running on Boxing Day either, so the opening of the Costco car park was a great help to the club on a very busy matchday... and all went home happy with a 3-1 home win!
In a fantastic gesture, Costco kindly donated all proceeds to BBC Children in Need, raising £1,132 which will now transform the lives of disadvantaged children and young people right here in the UK.
During half-time of our clash with Wolves last Saturday Costco Marketing Manager Anne-Marie Autton and Reading Mascot Kingsley presented the cheque to Children in Need’s Pudsey Bear by the pitch.