Last season, Reading Football Club chose to pioneer a new policy on away ticket prices...guaranteeing that all supporters, both home and away, would have the opportunity to buy Madejski Stadium matchday tickets that cost no more than £20!
In 2017-18, we have done exactly the same again.
We agree, with the Football Supporters Federation, that 'Twenty’s Plenty’ and our commitment to affordable football at Madejski Stadium continues.
For the second successive season, travelling adult fans who are Season Ticket holders or Members at their respective clubs, are be able to come and watch their team take on Jaap Stam’s Royals for just £20!
Not only that, but our home adult supporters are also able to purchase matchday tickets for just £20, ensuring that we are directly rewarding Reading supporters with the same ‘Twenty’s Plenty’ stance in the Eamonn Dolan Stand.
“At Madejski Stadium, we have always aimed to make football as affordable as possible for supporters of all ages as we recognise the considerable commitment fans make to our club,” explained Commercial Director Adam Benson last season.
“By also capping the price of advance away tickets bought by all travelling members and Season Ticket Holders who visit our South Stand this season, it will be more affordable for away supporters to come to Madejski Stadium."
At the start of last season, we personally wrote to all 23 of our fellow Championship clubs, encouraging them to follow our lead in the name of affordable football for all across the division and allowing Royals fans to also benefit from reasonable ticket pricing when they journey up and down the country. And we were delighted when both Cardiff City and Aston Villa agreed to reciprocate our 'Twenty's Plenty' policy.
We have done the same this season, contacting every club to encourage them to offer our away fans the same deal in the Championship in 2017-18.
Ipswich Town have this season introduced a similar policy, commiting to a £25 cap for supporters visiting Portman Road in 2017-18.
However we are delighted that not only have Cardiff City already agreed to a repeat of the cap of £20 on away ticket prices for our fans on the last day of the campaign, and the club are thrilled that both Birmingham City and Derby County also promised to follow the Royals' lead this season! We await reponses from a number of other clubs in the division.
Applying a ‘Twenty’s Plenty’ policy to our matchday ticket prices for so many supporters who visit the Madejski means that, as a club, we are actively helping football become even more affordable for fans – both home and away – for a second successive season.
And this recommitment to the pricing strategy demonstrates that Reading Football Club are listening to its supporters and football fans across the country – and we hope it will be a structure which other clubs continue to admire and adopt.
Fans are the beating heart of football and those who follow their team home and away should be appreciated.
Be here for the home games!
Our Madejski Stadium prices remain amongst the most competitive in the division for the new season. And our home form was the key to our third-place finish last year… make sure you come along whenever you can in the coming year!
Check out our table of prices below, which applies for all 23 Championship matches…
|Reading FC 2017/18 Sky Bet Championship Match Tickets|
|The Eamonn Dolan Stand
||Non-Member & Matchday|
|65 & Over||£13||£16|
|17 & Under||£5||£8|
|Lower West & East Stands
||Member||Non-Member & Matchday|
|65 & Over||£15||£18|
|17 & Under||£7||£10|
|Upper West Stand
||Member||Non-Member & Matchday|
|65 & Over||£22||£25|
|17 & Under||£14||£17|
|Reading FC 2017/18 Family Sky Bet Championship Match Tickets
(Members only - includes free Membership for new supporters)
|The Eamonn Dolan Stand
(Blocks B16, B17 & B18)
|Price||Saving based on non-Member ticket prices|
|2 Adults & 2 Children||£42||£24|
|2 Adults & 1 Child||£39||£19|
|1 Adult & 2 Children||£26||£15|
|1 Adults & 1 Child||£22||£11|
- No Adult or Concession tickets will be sold in these areas unless accompanied by at least one Child.
- Family Tickets are only available in advance and supporters need to be Member Card holders in order to qualify. These are available to buy online, and spot checks will be carried out to ensure that this policy is being adhered to.
- New families who are not yet Members will receive free membership on their first purchase of a Family Ticket, which could save up to an additional £16.
- They will also be offered a free Family Parking Permit (subject to availability) if they have a child attending under the age of 13 (saving an additional £15).
- Both of these offers are not available online and must be done in advance of matchday through the Ticket Office.
Trips to The Den and Elland Road on sale!
Tickets for our away trip to Leeds United next month went on sale at 9am this morning and will remain on sale, subject to availability, until midday on Friday 13th October 2017.
We have an initial allocation of 605.
|60 & Over||£26|
|16 to 22||£26|
|11 to 15||£18|
|10 & Under||£9|
Meanwhile, there are still tickets available for Tuesday night's trip to Millwall - they will remain on sale, subject to availability, until midday on Tuesday 26th September 2017.
We were given an initial allocation of 1,049 and any remaining tickets will be on sale from the North Stand Ticket Office at The Den on the night!
|60 & Over||£14|
|11 & Under||£5|
How to Buy
Online: visit www.readingfcdirect.co.uk
By phone: ring our Ticket Office on 0118 968 1313
In person: visit the Ticket Office at Madejski Stadium during our opening hours