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Club News

Royals clinch gold in Family Excellence

More EFL recognition for the club as elite Family Excellence status is achieved

27 April 2018

A total of 56 EFL Clubs have achieved Family Excellence status this season, and Reading Football Club are among a select group of ten who have been crowned as ‘Gold Award’ winners for their exemplary work in engaging families on matchdays.

The Royals, who earlier this month won the EFL's AmazeRealise Championship Family Club of the Year accolade, unsurprisingly are amongst those clubs awarded with the highest status:

Gold Award Winners
Aston Villa, Cardiff City, Derby County, Fulham, Middlesbrough, Queens Park Rangers, Reading,  Blackburn Rovers, Doncaster Rovers, Luton Town.

The record breaking number of clubs achievening Family Excellence, a number up from 53 Clubs in 2016-17, recognises continuous improvement and best practice in family engagement across the leagues and supports clubs' efforts to attract and retain young fans of the future.

Club News

Royals awarded EFL Championship Family Club of the Year accolade

11 April 2018

EFL Clubs received two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club would achieve ‘Family Excellence’ status. The Royals are among a select group of just seven clubs who have achieved the honour every year they have been eligible.

EFL Chief Executive, Shaun Harvey, said “It is hugely encouraging to see the continuous development and improvement made by EFL clubs in offering engaging match day experiences for families.

"For over a decade the EFL’s Family Excellence Scheme has helped to produce positive and impactful change across the leagues, helping to drive a real focus on match day entertainment, facilities and the overall experience on offer for families, and ultimately to assist in growing attendances.

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Gallery | Family at the heart of our club

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“Its impact continues to be notable with several clubs gaining strong industry-wide reputations for offering true family value and a consistently high level of service and innovation.

“The EFL will continue to work with clubs to help drive change and support the continued effort to attract and retain future generations of supporters.

"Congratulations to the clubs that have achieved Family Excellence status and to those that have been awarded Gold status in its inaugural year.”


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