This Friday is Football Shirt Friday. And at Reading Football Club we are encouraging football fans to wear their shirts to work and support a life-saving charity with a donation to The Bobby Moore Fund and Cancer Research UK.
We want as many people as possible to participate once again this year to raise money for Cancer Research UK - no matter how little is donated, it all counts in the fight against cancer.
Football Shirt Friday is now in its sixth year and asks people to wear their football shirt to work, school or in their local community, and donate £5 to the Bobby Moore Fund.
Taking place during bowel cancer awareness month, the fundraising initiative draws inspiration from one of the most iconic images of Bobby, taken at the 1970 World Cup, where he swapped football shirts with Brazilian legend Pelé. Shown as a sign of respect between the two opposing players, this is a gesture that has been recreated worldwide by footballers ever since.
Bobby’s widow Stephanie Moore MBE, set up the Bobby Moore Fund in partnership with Cancer Research UK in 1993 to raise money for research into the disease. The Fund aims to reach £25m this year to mark the anniversary of Bobby’s death.
So we want our fans to wear their favourite football shirt to work on Friday 27th April and donate £5 to a very worthy cause. To donate to the Bobby Moore fund text BOBBY to 70200. Texts cost £5 plus 1 standard rate text. Cancer Research UK receives £4.89.
Many well-known faces from the sport and entertainment industry, including David Seaman, Alan Shearer, Ledley King, Robbie Savage and comedian Tom Davis, are among those honouring Bobby’s memory, 25 years after he passed away from bowel cancer.
Clinical trials are vital for improving cancer treatments and making them available to patients. Cancer Research UK supports more than 250 clinical trials across the UK, and its ground-breaking research has saved the lives of many thousands of people in the UK and all over the world. Any donation can help this vital work continue.
So blue and white hoops or bright orange...all Royals colours are welcome in the workplace (although perhaps check before you rock up to a board meeting wearing african violet!). Join the conversation on Twitter using @BobbyMooreFund #FootballShirtFriday or on the Facebook page at OfficialBobbyMooreFund.
And why not take a selfie and post it on social media in support of ground breaking bowel cancer research. Don't forget to share the link with family and friends. Even if you don’t want to wear a shirt, please feel free to donate!
Stephanie Moore, said: “We want to see the whole nation supporting Football Shirt Friday, by proudly wearing their team’s colours and joining together in the fight against bowel cancer. It’s 25 years since Bobby died and in that time mortality rates for bowel cancer have fallen by more than 30 per cent, but sadly it still kills 44 people in the UK every day. By uniting with friends and colleagues to fundraise for the Bobby Moore Fund, we can make even more progress and bring forward the day when bowel cancer is cured.”
You can find out more information at footballshirtfriday.org.