"When every goal they score is preceded by a very good chance of your own which is not taken, you must get the feeling that this is not going to be your day," came the question to Royals boss Jaap Stam after tonight's cup defeat to Sheffield Wednesday. "You can say that again," he replied.
"Every time, just before they scored their goal, we had a very, very good opportunity to score ourselves.
"We didn't score our opportunities, and they scored every time they had a shot on target.
"All of the goals they scored came from us losing the ball too easily and us not anticipating it right. So it's clear we needed to defend better for all three goals and anticipate situations better.
"But it's not just one or two opportunites tonight - we created five or six clear opportunities to socre goals. And sometimes you just need to be more clinical in every way.
"We were controlling the game, keeping the ball well and waiting for the moment where we can score. And we created those opportunities. Unfortunately we couldn't score.
"We had one v one situations with the goalkeeper and he has got his hand in there or blocked every shot, or sometimes the accuracy wasn't there and the angle of our shots could have been better.
"And then if you're helping the opposition by losing that ball and conceding goals with every shot they have on target, it becomes very difficult to win the match."
The Royals now have a massive league game to focus on when a trip to Burton Albion comes around on Tuesday night.
"Tuesday is the biggest thing for us, getting points in the league. We know it's not going to be easy though, in how they will set up at home on their pitch in front of their fans - but it is a very, very big game.
"You can see that there is joy in how we were playing today, how we were creating opportunities, but when you concede one or two goals like we did, you see heads go down in disappointment. That is normal.
"But the players need to keep going, keep going forward, stick to the system in what they need to do and communciate on the pitch.
"Everybody is working very hard to turn it around. And it's about hard work and belief. If something goes wrong, they need to stick together and get stuck in.
"And only by doing that are you going to keep that belief and start winning games again. And there is no better medicine than a result."