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Mind on your back!

EFL signs up new charity partner

17 May 2018

Reading FC – and the other 71 clubs across the EFL’s three divisions – will proudly sport the logo of mental health charity Mind on our home and away shirts next season, as part of the new style names and numbers being launched for the 2018/19 campaign.

The iconic new design will – for the first time in English football – incorporate a charity’s logo into the player name on the back of every EFL shirt across all clubs in the Sky Bet Championship, Sky Bet League One and Sky Bet League Two. 

That means when you get the name and number of your favourite player on the back of next season’s kit – which will be released later this summer – you’ll be supporting a wonderfully worthy cause.

The squiggle part of Mind’s logo will be joined into the first letter of the player name – with the player’s name replacing the word Mind – in a unique design to celebrate the new partnership which sees Mind become the EFL’s new Official Charity Partner from the start of the next season.

In this ground-breaking new collaboration, the EFL and Mind will be joining forces from the beginning of 2018/19 to use the power of football to help improve the nation’s mental health and wellbeing. 

With one in four individuals affected by mental health problems, the EFL will work with its network of 72 clubs and community trusts to promote Mind’s message and services to millions nationwide with four ambitions to promote better mental health.  The partnership will look to focus on the following areas:

  • raise awareness about mental health with fans, clubs and staff 
  • raise funds to deliver life changing support 
  • provide support for EFL players, managers and staff 
  • improve the approach to mental health in the EFL, in football and in wider society

Mind were chosen to become the EFL’s Official Charity Partner from the start of the 2018/19 season on an initial two-year basis. 

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