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Eden Motor Group become our Official Family Zone Partner

Royals connect with local automotive firm to bring new energy to family section of Eamonn Dolan Stand

16 August 2019

Reading Football Club are pleased to announce a new partnership with another Reading-based firm, Eden Motor Group.

It is important to us as a club that we bond with local business and connect with the town we represent. With headquarters in Portman Road, Reading, Eden now operate 24 dealerships across the south of England, including Basingstoke, Bracknell, Camberley, Newbury and Wokingham.

As part of the new partnership, the Family Zone will be renamed as ‘The Eden Motor Group Family Zone’ and will provide Eden with a visible brand presence inside and outside the Eamonn Dolan Stand at Madejski Stadium.

Eden will also be working closely with the club to offer our young fans even more in the ‘Fun Zone’ on matchdays in RG2, with the ultimate goal of enhancing the family experience at Reading FC home matches.


Graeme Potts, Chief Executive Officer at Eden Motor Group, said “We are delighted with this new partnership arrangement. In sponsoring the Eden Motor Group Family Zone, we are identifying both Eden and Reading Football Club with an established commitment to delivering a safe, fun and affordable environment for families to enjoy watching quality football.”

Tim Kilpatrick, Head of Sales and Partnerships at Reading Football Club, said “Family has historically been at the very heart of this club’s core values and it continues to form a key part of The Reading Way. Eden are a company based in our town who have long supported the club and our local community, so they are a natural fit for our Family Zone at Madejski Stadium. I look forward to working closely with them on some exciting new projects for the Eamonn Dolan Stand and the Fun Zone.”

The new-look Eden Motor Group Family Zone will open for the first time this Sunday when the Royals take on Cardiff City at Madejski Stadium, kick-off 12noon.

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