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Local business Blue Collar providing matchday food around Madejski Stadium in 2019-20

Reading-based company helping to enhance the matchday experience

20 July 2019

We are delighted to announce that Reading-based business Blue Collar will be providing the catering in our Fan Zone and around Madejski Stadium in the new season, beginning with our pre-season match against Chelsea on Sunday 28th July.

Matchdays at Madejski Stadium are about more than the 90 minutes. We all know just how important the game is – but we also want to keep improving the experience for Royals supporters for the whole day, whatever the result on the pitch.

That’s why we’re delighted to partner with Blue Collar for the new campaign. Like you, they’re Royals through and through. Glen Dinning, owner of Blue Collar, is a lifelong Reading supporter and a Club 1871 Season Ticket holder, and his company’s name is a nod to the Royals’ kit from years gone by.

You might be familiar with their food already. Blue Collar are behind the summer street food festivals in Forbury Gardens, such as Cheese Feast and Feastival, and run street food markets in the town centre every Wednesday, alongside monthly markets at Thames Valley Park and Winnersh Triangle. Their street food is the flavour of our community.

And now they will provide a fresh twist on matchday catering in our Fan Zone, outside the East Stand, as well as elsewhere around the stadium. With up to ten street food traders on site every game, and plenty of variety from one game to the next, there’ll be plenty of offerings to tingle the taste buds.


That will include jerk chicken, dry aged burgers, gourmet mac ’n’ cheese, triple cooked chips, Korean chicken, halloumi fries, vegan and veggie options, burritos, steak wraps, Greek souvlaki and so much more. 

Glen Dinning, owner of Blue Collar, said: “I love this football club and, from going to away games, I’ve seen how much street food can contribute to creating an atmosphere outside a stadium on match days. Arsenal have Piebury Corner, West Ham have the Ribman and West Brom have a tandoori barbecue. This is our take on it and I’ll work really hard to make this the best partnership since Kitson met Doyle."


Drinks will continue to be served from the Heineken and West Berkshire Brewery vans on site too, while the big screen in the Fan Zone will now also show the late televised match on Saturdays, as well as the lunchtime fixture.

With more seating than before, the addition of covered areas and more activity planned for the season, we are excited about what the Fan Zone will have to offer for our supporters in the new campaign.

Nigel Howe, CEO of Reading FC, added: “At Reading Football Club, we root ourselves within our local community and this is a fine example of how we are reaching out to businesses based in RG2 and actively engaging with local enterprise to offer an enhanced matchday experience at the Madejski in 2019-20.”

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