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YLD becomes first-ever Principal Partner to Reading FC Women’s team

Introducing a new stand-alone sponsor for Kelly Chambers’ side this season

24 July 2019

We are delighted to announce the first commercial partnership deal in the history of Reading FC Women.

YLD is a London-based software engineering and design consultancy helping organisations to create their technology capabilities. 

“At YLD, we proactively champion diversity and inclusivity within the workplace. The UK has the lowest percentage of female engineers in Europe and we are driven to make a difference. Supporting gender and genetic diversity in STEM is among our core values which encouraged us to sponsor an inspiring group of world-class athletes like Reading FC Women” said YLD Chief Executive Nuno Job.

“The success of the recent FIFA Women’s World Cup in France and the growing popularity of the Barclays FA Women’s Super League within this country overtly demonstrates how fast women’s football is evolving and we are delighted to partner with Reading FC Women for the next two seasons and play an active part in that evolution.” 

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Head of Sales and Partnerships at Reading Football Club, Tim Kilpatrick, added “We are excited to announce this partnership with YLD – our first ever partner solely for the women’s team. YLD is a vibrant company at the cutting-edge of their industry and their support fits perfectly with a Reading FC Women side who will be striving for even more success in the top tier of the domestic women’s game this season. Together, we hope we can inspire even greater interest and participation in women’s football, both locally and nationally.”

As part of the partnership, the YLD branding will be across the front of the Reading FC Women’s team shirts during their Barclays FA WSL 2019-20 and 2020-21 campaigns.

When all our home, away and goalkeeper kits go on sale to supporters online and in the Fanstore, fans will also be able to purchase Reading FC Women replica kit with the YLD logo on the front of their shirt.

We would like to welcome YLD to the Reading Football Club family and we look forward to working closely with them for the next two seasons.


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