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Casumo signs two-year partnership deal with Reading Football Club

Award-winning online casino operator to become the Royals’ new front-of-shirt sponsor from 2019-20 season

28 June 2019

Reading Football Club are delighted to announce a brand-new partnership with online casino operator, Casumo.

As part of this new association with the club, Casumo’s brand will display their logo on the front of Reading’s first team and adult replica shirts until the summer of 2021.

Greg Tatton-Brown, UK & Ireland Country Manager, said: “Casumo is extremely excited to launch this partnership with Reading Football Club, in what is an historic moment for our brand.

"We are passionate about working with the Royals to make Madejski Stadium a fun, vibrant and exciting environment for its fans over the course of the next two years.”

Named Online Casino Operator of the Year at the 2019 International Gaming Awards, Casumo continues to develop and promote a modern and responsible way of playing and gambling online. It has recently released its sports betting product in select markets and aims to release it to UK players in the coming months.

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Chief Executive of Reading FC, Nigel Howe, said: “As a club we celebrate our history, football traditions and our glories gone by - but we also pride ourselves on being innovative and forward-thinking.

"Like Casumo, we strive to provide a fun, friendly and exhilarating environment for our fans and we look forward to working closely with Casumo this season and beyond.”

This new agreement with Casumo represents the start of a brand-new partnership with one of the most exciting new online gaming platforms on the market.

Reading FC’s Head of Sales and Partnerships, Tim Kilpatrick, said: "We’re delighted to announce this partnership with a vibrant and creative brand like Casumo.

"We’ve been impressed by Casumo’s imagination and desire to immerse themselves into our club, culture and fanbase.

"We look forward to collaborating throughout the next two years and providing a powerful platform for Casumo to achieve their own, ambitious marketing objectives.”

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