As always, Reading Football Club has been active in the community we serve in April. Here's a small taste of the variety of activities we have been up to recently connecting the club with its fans and its town ...
Skipper supports Blind Association
Royals captain Paul McShane was a welcome guest at a bowls fixture with the Reading Association for the Blind, organised through our Former Players’ Association.
The Reading Association for the Blind are the FPA’s nominated charity for the current season, and our skipper – along with former Royals player and manager Mick Gooding – headed down to the indoor bowls facility at Rivermead Leisure Centre, where mixed teams faced off, including partially-sighted and blind bowls players (many of whom were Reading supporters and regular attendees at Madejski Stadium).
Were you at the Network Royals launch?
👥Looking to meet like-minded businesses in #Berkshire? Join the #NetworkRoyals LinkedIn group to keep up to date with latest news, benefits of joining the business club, @ReadingFC news and more…— Network Royals (@NetworkRoyals) April 30, 2019
➡ https://t.co/TOp0TgHh0f pic.twitter.com/fm6wEuzzv6
Last Friday, Madejski Stadium welcomed nearly 100 guests to the inaugural Network Royals Business Club event, as forward-thinking businesses from Berkshire and further afield convened at the Royals' home for a networking lunch.
Connecting with local business is an important part of our identity as a club and local, national and international brands of all sizes were here, hosted by Reading Football Club; Metro Bank, Ethos Communications, Barclays, Ibis and the University of Reading all amongst the companies who attended. More on this opening event and the dates for the next Network Royals assembly will be publicised soon...
Harriott drops in on our Deaf Team
Royals winger Callum Harriott headed down to a training session with the Reading FC Deaf Team – and days later, they wrapped up EDF Southern League title with a 4-0 win against St Albans City.
Our Reading representatives had gone into their penultimate fixture tied on points with Peterborough United, and were trailing the Posh at half-time. But Reece McLellan’s second-half brace – which, in true Reading style, included a stoppage-time winner – put the Royals top of the pile with a game to go.
An audio approach to fan engagement
Podcasts are now a mainstream, accessible and digestible way for football fans to engage with their club, so in April we offered exclusive interviews to three fan podcasts
Helping to build a direct bridge between the fan in the stands and the players out on the pitch, Liam Moore, Tom McIntyre and manager José Gomes all spoke at length and in depth to supporters from the heart of our Hogwood training ground.
Fighting fires to learn teamwork
Members of Reading's Under-14 squad travelled to Hammersmith Fire Station to learn about the role of a firefighter, and see if there what parallels they could take into their fledgling football careers.
The important of teamwork and communication with colleagues became very apparent, as did the hard work done by our fire service on a daily basis.
Dog-eared equipment gets new leash of life
Reading FC Community Trust helped to put a smile on furry faces by delivering a fresh batch of burst balls to Battersea Old Windsor.
The charitable arm of our club has sports participation as one of its key pillars – meaning that hundreds of footballs get used at sessions across Reading, Berkshire and the Thames Valley area every week of the year.
Eventually, every new ball becomes old – until finally they are no longer fit for purpose for kids to kick around. But they aren’t ready to go to waste; our four-legged friends are a little less discerning and get plenty of joy from them yet.
Our Royal Family remains strong
And it was announced late in April that a total of 63 EFL Clubs achieved Family Excellence status this season and Reading Football Club remain among a select group of just seven clubs who have achieved the honour every year they have been eligible.