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‘Goals Worth Talking About’ campaign launched to mark World Mental Health Day

New initiative from EFL and charity partner Mind

3 October 2019

The English Football League (EFL) and their charity partner, Mind, have today launched an awareness campaign for World Mental Health Day 2019, Goals Worth Talking About.

Football fans at a number of EFL Clubs across the country have voted for their club’s most iconic EFL moment; each of which is set to be immortalised as street art in their respective cities.

The murals will appear around the country with the aim of highlighting how football is often a conversation starter, and the importance of talking when it comes to mental health support.

The campaign is the latest activity by the EFL and Mind, who are currently in Year Two of their ground-breaking charity partnership which aims to improve the nation’s mental health and wellbeing and the approach to mental health in football.

Fans from Sunderland, Leeds United, Preston North End, Bristol City, Bristol Rovers, Cardiff City, West Bromwich Albion and Leyton Orient have voted for their favourite EFL goals via their club’s social channels and can look forward to seeing the goals brought to life through live street art in key city centre locations.

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Running from the October 3rd until World Mental Health Day on October 10th, a new piece of artwork will be created in a different city each day, before photography of the murals will be displayed at special gallery exhibition in London.

Debbie Jevans, EFL Executive Chair, said, “The EFL is proud to be associated with Mind as our charity partner and we are pleased to be able to work together to highlight the challenges around mental health on World Mental Health Day.

“The power of football and the Club badge provides a platform like no other and through the Goals Worth Talking About campaign and the EFL’s wider partnership with Mind, we aim to continue to encourage conversations and improve the approach to mental health in both football and in the wider society.”

Paul Farmer Chief Executive of Mind said, “We know that football and emotion go hand in hand. That’s why we’re delighted to be marking World Mental Health Day this year with Goals Worth Talking About, as part of our charity partnership with the EFL.

“Football has the power to bring about real change. We hope that by harnessing the passion and emotion fans have about their clubs’ most significant goal through these fantastic pieces of street art, we can encourage more people to start up conversations about their emotions and ultimately their mental health too. Together, Mind and the EFL hope that Goals Worth Talking About can be the inspiration to people to make their first step to getting support.”

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To find out more about the campaign, please visit efl.com/onyourside

For advice and support please visit mind.org.uk


We were delighted to welcome Mind to our recent fixture against Blackburn Rovers, where bucket collectors raised funds and our players and mascots showed their solidarity with warm-up t-shirts.

And now we are very pleased to announce that our home fixture against Preston North End on Saturday 19th October will be our Community Trust's annual Day of Action - this year, the focus will be on mental wellbeing.

Our Community Trust promotes good mental being across its four key pillars - health, education, social inclusion and sports participation - and for the day of the game. And in the preceding week, we will be shining a light on different ways that Reading Football Club tries to positively impact people's lives through a series of features.

And lastly, it's worth another look at our interview with Johnny Hunt, who walked from Fulham to Reading ahead of our most recent home fixture to raise awareness and funds for Mind. A fantastic effort.


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