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RBCC relaunches as Reading FC Conference and Events

New branding for Madejski-based conferencing

3 October 2019

Royal Berkshire Conference Centre (RBCC), one of Thames Valley’s premier destinations for private and corporate events, has undergone an exciting rebrand and name change, relaunching as Reading FC Conference and Events to better align the venue brand with its Madejski Stadium location.

To mark the rebrand, a new website – – has also launched to reflect the newly enhanced brand identity.

The relaunch will further enhance the customer journey through creating a streamlined experience for guests visiting the stadium for a non-match day event as well as establishing a distinguished and easily recognisable brand identity.

Operations and personnel will remain unchanged under the new Reading FC Conference and Events title and the venue will continue to be managed by Levy UK, the market leaders in sports stadia catering, who oversee both matchday and non-matchday catering at Madejski Stadium.

Kevin Berry, General Manager for Levy UK at Madejski Stadium, said: “It’s been an exciting year at Reading FC Conference and Events and the relaunch marks a new era at the venue. We’re really proud to offer world-class facilities and a catering operation to match, so we look forward to continuing to deliver great events and experiences to our guests.”


Nigel Howe, CEO of Reading Football Club, added: “We relish all opportunities to unite our club with local, national or international businesses and continue to warmly welcome enterprise from all manner of different industries to our Madejski Stadium home via our conference facilities. This rebrand will only help to better connect corporate customers to our club.”

Reading FC Conference and Events is situated at Madejski Stadium, home to Reading Football Club since 1998, and offers a mix of 30 flexible meeting spaces ranging from intimate rooms for two up to theatre-style suites for 500 people. 

At the start of this season the venue refurbished and renamed the 1871 Suite to launch ‘Club 106’ – inspired by Reading Football Club’s record-breaking title win of 2005-06. The pitch-facing room provides a luxurious and modern choice for corporate meetings, training, networking and private parties for up to 150 guests. Club 106 can also transform into a pitch-facing dining room with its own kitchen facilities and private entrance.

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