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🎟️ Season Ticket Holders able to watch all nine games for free but options also made available to our most loyal set of supporters

Leave your investment in the club and its Community Trust or you can transfer your credit to 2020-21…

15 June 2020

Football is preparing to restart. But we now know that the final nine games will be played behind closed doors. You will be with us in spirit, if not in person. We might not hear you chanting the players’ names or cheering a last minute winner, but your support will still be felt.

We hugely appreciate the patience you have demonstrated as the picture has gradually become clearer on if and how this season will be able to reach its climax and what part you will be able to play in supporting the Royals for the rest of this season. Now, with all nine games - home and away - available to all our Season Ticket Holders via personal iFollow streams, we hope our fiercely loyal fans will get behind the players in every game and support the club throughout the next six weeks.


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Support | It would normally be £90 to follow us down the back nine via iFollow – but we are gifting FREE access to every single game for all our Season Ticket Holders!

It was important to us that, when it was established that the Sky Bet Championship season would drive towards the completion of the final nine games, our faithful fans wouldn’t miss a kick. So we are delighted that our Season Ticket Holders will be able to watch every minute of our final five home league games free of charge via iFollow.

And it is fantastic that we can also offer our most loyal supporters the added bonus of every kick from the final four away games as well – a total 810 minutes of competitive first team football streamed into your own home.

The equivalent price to watch all nine games live via iFollow would come to a total of £90, considerably more than any sum owed to most Season Ticket Holders who may have sought a pro rata refund for the five games that haven’t yet been played. However, at Reading, all Season Ticket Holders will be rewarded with a free code for all home and away fixtures which are being made available via iFollow - allowing our most loyal fans to follow our fortunes, home and away, entirely free of charge.

So Option 1 is simple, free, requires no action from you (besides registering for iFollow and redeeming your matchday code) - and hopefully it can counterbalance our collective disappointment at not being able to stage our last five home fixtures in front of fans in the stands. This option also enables our supporters to keep their 2019-20 investment with the club at an extremely difficult time for football. We are honouring the commitment you made to us, by making sure every one of our Season Ticket holders gets to watch our season’s conclusion.

“The love shown to a football club by its most loyal supporters never ceases to amaze and impress me,” CEO Nigel Howe said. “Since football ground to a sudden halt and throughout this three-month hiatus within the world of sport, I have received messages and spoken directly to some of our most devoted fans who have offered their support in a number of different ways, pledging their continued allegiance to their club whilst volunteering their help in easing this club through the havoc this virus is wreaking within the industry.

“And I know that, in many cases, that support stretches to waiving their entitlement to carried over credit or a pro rata refund on the five home games they will unfortunately not be able to watch in person, donating funds instead to the upkeep of our club. Our supporters rightly refuse to underestimate the impact this pandemic is having on football clubs’ income, and even with the anticipated resumption of football behind closed doors, the difficulties for all clubs will continue for some time to come. However, we have often spoken of our supporters as the heartbeat of this club and, just when the turnstiles remain closed and you imagine that heartbeat to fall a little faint, it instead grows stronger. Thank you for your loyal support. I am personally very grateful.”

How to activate Option 1: To ‘Support’ do nothing besides register free for iFollow and receive your streaming code. This will automatically be the option which is selected for Season Ticket Holders unless an alternative is chosen.


For some of you, we understand that streamed access to nine matches isn’t a straight swap for access to your seat to watch the five remaining home games in person at the Madejski. So we have carefully put together a series of other options which can offer our Season Ticket Holders some flexibility in how they want their own campaign to conclude – Give, Credit or Refund.

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Give | Trust in our Community

We have put in place a viable option for those supporters who wish to donate their investment in the club towards one specific function - helping the charitable arm of our business, our Community Trust, through this global crisis.

When the world went into lockdown, our after-school clubs, holiday courses, educational programmes and work within the disability and social inclusion sector all but shuddered to an unavoidable halt. But our Community Trust were considered key workers in helping the community through this troubled time and they continued to contribute in so many ways.

Homeschooling with educational resources, online fitness sessions tailored to both the young and the old, mental wellbeing mentoring to those struggling in isolation, delivering food parcels to care homes and sports equipment to small charities, whilst still helping schools and youth organisations provide for disadvantaged individuals in the area…our Trust coaches have continued to serve. But the Trust too have seen large portions of its annual income evaporate. So we are offering Season Ticket Holders the option to direct its investment in the club by donating any owed balance to the charity.

How to activate Option 2: Season Ticket Holders will have from 9am on Monday 29th June until 5pm on Friday 10th July to select any of these alternative options online at ticketing.readingfc.co.uk. To select this option, you will need to set up your Royals Account if you have not already done so, log in and select ’Donate to Trust’.

Please note: selecting this option does not forfeit your entitlement to watch our final nine games for free on iFollow.

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Credit | Carry forward cash to 2020-21

We can’t wait to welcome fans back.

And we can offer all our current Season Ticket Holders not content with complimentary access to the final nine fixtures, an option to carry forward any owed sum in the form of credit on their Royals account.

This credit would be eligible to use in the renewal of your Season Ticket for 2020-21 or in purchasing individual home match tickets when Madejski Stadium next opens its doors to supporters.

The value of your owed sum would be calculated on the basis of 5/23 of the price you paid for your Season Ticket.

How to activate Option 3: Season Ticket Holders will have from 9am on Monday 29th June until 5pm on Friday 10th July to select any of these alternative options online at ticketing.readingfc.co.uk. To select this option, you will need to set up your Royals Account if you have not already done so, log in and select ’Carry forward as credit’.

Please note: selecting this option does not forfeit your entitlement to watch our final nine games for free on iFollow.


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Refund | A pro-rata return for the final five

This period has not been easy for our football club. But we also fully appreciate that it has not been easy for anyone, including our most loyal supporters.

So while we would openly encourage supporters to opt against taking cash out of the club at present and choose instead to Invest, Give or Credit, we also make a clear commitment to provide a pro-rata refund to any Season Ticket Holder who requests it.

The value of your owed sum would be calculated on the basis of 5/23 of the price you paid for your Season Ticket.

We anticipate that any Season Ticket refund requests would be processed back to the payment card used to buy your Season Ticket after the anticipated end of this extended 2019-20 campaign, currently scheduled to conclude on Wednesday 22nd July 2020.

If the card you purchased your Season Ticket on has since expired, please contact the ticket office on ticketing@readingfc.co.uk between 9am on Monday 29th June until 5pm on Friday 10th July. For supporters who paid by any other method, including a credit/debit card via a PDQ (chip & pin) machine, cash, cheque or V12 Finance, the Ticket Office will personally contact you from Monday 13th July onwards. Refunds are expected to be completed by the end of July. We politely request that fans do not contact Reading Ticket Office directly and, if applicable to your situation, wait to be contacted.

How to activate Option 4: Season Ticket Holders will have from 9am on Monday 29th June until 5pm on Friday 10th July to select any of these alternative options online at ticketing.readingfc.co.uk. To select this option, you will need to set up your Royals Account if you have not already done so, log in and select ’Receive a refund’.

Please note: selecting this option does not forfeit your entitlement to watch our final nine games for free on iFollow.


We sincerely hope that, within these options, there is an option which suits every single one of our Season Ticket holders.

Finally, we would like to thank all our Season Ticket Holders for sticking by us during this challenging period and continuing to call themselves supporters of Reading Football Club.


iFollow codes
We would like to remind all our Season Ticket Holders to sign up to a FREE iFollow account which will enable you to watch every single one of our nine remaining matches live! We will send you step-by-step instructions on how to create your account if you don’t already have one and how you redeem your code, which will be delivered via email in advance of the first fixture.

Car Parking Permits
Any Season Ticket Holder, who purchased car parking permits at Madejski Stadium for 2019-20 will have their pro rata amount gifted to the club or the Trust if you choose Option 1 or Option 2, carried over as credit to the 2020-21 season if you choose Option 3 for your Season Ticket, or refunded pro rata if you choose Option 4 for your Season Ticket. In short, owed car park permit funds will be processed in accordance to any Season Ticket option you choose to take.

Seasonal hospitality customers
All supporters who signed up to seasonal hospitality packages in 2019-20 will also be eligible to make any of the four options regarding outstanding funds owed to them for the final five homes games; our valued hospitality season ticket holders can choose to ‘Support’, ‘Give’, ‘Credit’ or ‘Refund’ on a pro rata basis for the outstanding matches. The process for our hospitality customers is to email hospitality@readingfc.co.uk to arrange this between 9am on Monday 29th June and 5pm on Friday 10th July. Please include your Supporter ID, the name as it appears on your Season Ticket card, your address and which option you have chosen. (Please note, you do not need to email if you have chosen ‘Support’.)

Match ticket bundles
All match ticket bundles will automatically be rolled over to next season, meaning any remaining games in that bundle will now be valid for when football resumes in front of fans in 2020-21. Any supporters requesting a pro rata refund for outstanding matches within these bundles should also email ticketing@readingfc.co.uk to arrange this before 5pm on Friday 10th July.

Match ticket refund process
Detailed information has directly been provided via email to all supporters who, prior to the virus halting football across the country, had purchased match tickets or hospitality packages for any of the outstanding 2019-20 home or away matches.

Across three phases, our Ticket Office is automatically refunding the face value of each supporter’s match ticket(s) to the original payment card used to purchase the ticket.

As a result of these automatic refunds, no supporter who purchased specific match tickets or matchday hospitality packages for any of the fixtures which had been on sale will receive complimentary access to our iFollow stream of the final nine games. However all supporters will be able to purchase access to the iFollow stream on a match-by-match basis for £10 per game.

All match ticket and hospitality package refunds are estimated to be completed by 3rd July 2020.


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