Reading FC Conference & Events have donated almost 100kg of fresh fruit and vegetables to the local branch of Salvation Army, located at Willow House in the centre of Reading.
One of the knock-on effects of the global coronavirus outbreak is that many delegates have had to postpone their events at our fantastic conference facilities at Madejski Stadium – and potentially a lot of food going to waste.
Waste not, want not. That was the attitude of Reading FC Community Trust, the charitable arm of the football club, who coordinated the delivery of the food from Conference & Events to Salvation Army.
Among the donation of fresh fruit and vegetables are potatoes, leeks, mushrooms, peppers, carrots, melons, pineapple and broccoli. In addition, over 1,000 eggs and 36 litres of milk have been donated.
Matthew Stone, Community Development Manager at Reading Central Salvation Army sent his thanks. “All the food delivered has since been redistributed to families known to ourselves, Whitley Development Community Association (serving up to 100 food parcels a week), The Weller Centre (a community centre and continuing to run a community breakfast club), The Queen's Arms (a Community Fridge and night shelter project) and CIRDIC (Churches in Reading drop in centre for those experiencing homelessness). Thank you again for what you have enabled us to do.”
At a time when some of the most disadvantaged members of our society are particularly vulnerable, the food donation has gone a small way towards providing a bit of relief – enabling the staff at Salvation Army to prepare some fresh meals during the shelf life of the food and to redistribute to families and other charities in need in the town.
"When we talk about our club’s identity being entrenched in community, this is what we mean. And this is when community matters.
"We’d also like to encourage all supporters of Reading Football Club to consider how they might be able to help others. For many fans, Reading Football Club is a second home, an extended family. And, even when we are apart, we have to stick together.
"This is what being a community club means. It is extended family, coming together. And we want our family, our fanbase, to pull together right now."
Those were the words of our Chief Executive Nigel Howe, earlier this week. And hopefully our presence in the community has helped to make a positive impact for those who need it most.