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📺 Royals partner with Vestel Visual Solutions to enhance Bearwood Park environment

Vestel’s screens have been deployed throughout the complex to support the club’s training, analysis, education and corporate activities

19 November 2020

Vestel Visual Solutions, a leading global manufacturer of professional display solutions, has become the Official Visual Technology Partner of Reading Football Club.

Vestel’s digital signage, interactive screens and video walls have been deployed throughout the club’s new training complex at Bearwood Park in order to support a number of activities, ranging from tactical analysis to providing players with fitness and nutritional advice.

Our Bearwood Park facility is now home to the Royals first team, our young professionals (Under-23s and Under-18s teams) and Academy players from ages 8 to 18. It also provides a base for the club’s coaching staff and management team as well as a significant proportion of the administrative staff at the club.

And the complex is now equipped with Vestel’s screens to digitally enhance areas such as the first team gym, the media and analysis room - which includes an interactive screen that uses touch screen technology to support both interviews and analysis footage - the Academy buildings, the manager’s office, the parents’ room, reception areas, the medical rooms and a number of classrooms on site.


These solutions will support the club’s educational output, training sessions, preparation and recovery programmes and the performance levels of our players - as well as any corporate activities which are hosted at Bearwood in the future.

“Our commitment to the elite performance of our players meant we outgrew our old training facility, Hogwood Park, and as a result we’ve spent a number of years designing and building Bearwood Park,” said Tim Kilpatrick, Head of Sales and Partnerships at Reading Football Club.


“We chose Vestel to support our vision for the facility, both because of the quality of its screens and for the dedicated support provided by its team, who truly understand our needs. Vestel’s solutions will play an integral role in the daily training programmes followed by our first team, women’s team and the next generation of Reading players, whilst also supporting the club’s corporate ambitions.”

“From a playing perspective, Vestel’s technology will play a significant part in the training and development of players across every age group,” said manager Veljko Paunović.

“Both our men’s and women’s first team operate at an elite level and being able to constantly communicate key information to players throughout every day spent at the training ground - whether that is providing tactical analysis in training areas, or rehabilitation information in the physio room - can make the difference and help us gain a competitive edge.

“Equally, with our esteemed Academy seen as such a crucial part in the club’s long-term plans, we are now able to use Vestel’s displays to provide younger players with the same information as we do our senior teams.”


Equipping training grounds with state-of-the-art AV technology is important, not just for upgrading the look and feel of the venue, but also to diversify the ways in which a football club’s training facility is used.

For example, digital signage and interactive screens can now be used for analysing player performance and the strategy of upcoming opponents, it can display medical, nutritional or training information, support the club’s staff in presentations or meetings, provide insight to young players’ parents or educate the Academy sides in classroom environments in line with EPPP Category 1 status regulations.

“AV solutions are an extremely effective tool to help football clubs achieve their core objectives - whether in terms of training, marketing, corporate activity or purely for entertainment value,” said David Flintoft, Sales and Marketing Director at Vestel Visual Solutions.

“Reading Football Club has an impressive training programme and Bearwood Park has been intuitively designed to support this. We are thrilled to have played a part in bringing the facility to life with our technology and are looking forward to continuing our partnership with the club.”


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