Skip to main content Skip to site footer

🤝 Introducing our Associate Partner Programme!

A new partnership with Eleven Sports Media to showcase regional businesses

4 March 2021

No doubt you’ll have seen some of our announcements on social media recently to welcome some companies from Reading, Berkshire, and the wider region to our Associate Partner Programme.

But there might be a few things that you still don’t know – including about the businesses involved, the mutual benefits, and how we work with Eleven Sports Media to give a platform to companies from across the Berkshire region. So here’s a bit more information on the newly launched partner programme...

What is the Reading FC Associate Partner Programme? 

The Reading FC Associate Partner Programme allows companies of all sizes the opportunity to promote their business and brand via Reading FC’s official matchday and digital marketing assets. The programme is delivered by Eleven Sports Media and has already benefited a number of businesses within the Berkshire area.   

What benefits are included? 

Associate Partners benefit from matchday branding on perimeter LED boards, generating excellent broadcast exposure, as well as a range of other digital channels, including Eleven’s award winning StadiumTV and StatZone platforms, designed to reach Reading fans throughout the season. 


Who are Eleven Sports Media?  

Eleven Sports Media provide cutting-edge, technology solutions at stadiums and venues across the UK – which includes their award winning StadiumTV and StatZone Fan Engagement platforms.  

In addition to providing these services for Reading FC, Eleven Sports Media have also become our Official Academy Training Wear Partner.  


Matt Cairns, Chief Executive at Eleven Sports Media, said: “As well as creating a platform for businesses in the area, we are really keen to support the youth communityBy providing sponsorship for the Academy, and delivering the new Associate Programme, we are proud to play a part in helping the club build for the future, both on and off the pitch.” 

Which businesses have signed up to the Associate Partner Programme? 

Click here to view all Reading FC Associate Partners.  

How can my business be part of it? 

Please email Eleven Sports Media at and the team will be touch. 

Advertisement block